MORE ABOUT Consulting

Be the industry leader
your customers want.

Consulting is a partnership between your team and me. Together, we will identify the truth about your brand: whom you serve, what it uniquely stands for, and how it can connect with audiences authentically to earn their trust. Our combined experience and expertise – along with my objectivity, focus, and soup-to-nuts approach – will move your team forward in an inspired and informed way.

I’ve solved audience identification, brand differentiation, and messaging challenges for Fortune 500 clients, smaller for-profits, and non-profits. My hands-on, collaborative style results in genuine partnership with your team, compelling stakeholder insights, actionable organisation and brand strategies, and high-level activation programs that your team will embrace and run with – aligned and unified.

I can collaborate with your team to deliver:

• Organisation Strategy – Vision, Mission, Purpose, Values
• Brand Strategy – Value Proposition, Positioning
• Marketing Strategy – 4Ps, Objectives & KPIs, Audience Personas, Key Messaging
• Onboarding, Alignment & Skills Training

And do the following (or more) to get there:

• Conduct agile qualitative and quantitative audience research
• Identify actionable audience insights
• Facilitate co-creation sessions with key stakeholders
• Co-author onboarding and alignment materials
• Develop skills assessments
• Co-author skills training materials alongside your team’s subject matter experts
• Deliver skills training (in-person and virtually)